Contractor Tips

4 Key Pieces of Advice for Home Improvement Pros When Offering Gutter Services

For home improvement professionals in the gutter service industry, getting leads is one thing, but turning them into bottom-line revenue for your business is another.  No matter how well-planned your marketing strategy is or if you’re generating a ton of leads from advertising, you still need to know how to successfully close a deal.  As … Read more

Top Online Marketing Tips for Home Improvement Lead Generation

If you own a home improvement or serviced-based contracting company, odds are you’re going to have to add marketing to your list of skills after entrepreneurship.  Just like any other business, marketing plays a huge role in getting your home improvement company in front of your ideal target audience.  Besides word of mouth, which is … Read more

Customer Centricity: What Is It? And Who Is Doing It Right?

What is Customer Centricity? Customer centricity means putting the customer first and at the center of everything that you do. You might think to yourself, “That’s easy – I can do that.” But is it really that simple? Being customer-centric entails more than just saying the customer is top of mind. It is about truly … Read more