If you have a tree maintenance business, you know just how seasonal it can be. During the winter months, it can be a trying time for your business, and you need to find a way to adapt and help it prosper as much as it can through the colder season.
However, you’re not alone! In fact, most home improvement businesses tend to have a slower season in the wintertime. There are many possible solutions for helping your business stay afloat and grow during this time.
Instead of accepting the slower amount of business, there are a few options you have to create new streams of income or keep things busy. We’ve listed a few below, let’s take a look:
1. Start advertising
Once your tree maintenance business starts slowing down in the colder months, it’s time to start amping up your advertising efforts. A huge part of your wintertime operations ought to incorporate advertising.
Many of your clients will assume that you don’t do tree maintenance during the winter months. Make sure to let all of them know this isn’t the case with a simple email, call, or text. It is extremely important that you incorporate this information in your advertising efforts as well.
The key to selling is always in the messaging. If you want to incentivize sales even further, offer potential clients deals or sales through your targeted ad campaigns. We recommend using Google Ads— it’s a great way to get homeowners who are already “searching” for you to uncover your services.
If your home improvement business specializes in a certain kind of tree maintenance, you can set up your Google Ads to target keywords that align with your services in the specific area you’re located in. If you’re tired of getting leads that are too far away—you can even restrict your ads from certain zip codes if you want to stay local or branch out regionally.
2. Do storm aftercare
Funnily enough, the winter season is one of the best times for tree maintenance services, because climate events like strong winds and blizzards can do a lot of damage to the trees on properties. This is an excellent opportunity to leverage your business and create an alternate offering for your business. You are essentially rebranding your current services for the wintertime.
As always, the key to acquiring and maintaining clients is in the quality of your customer service. Make sure your tree maintenance company can promise to be onsite promptly and honor that promise. Snowstorms often require immediate care.
3. Offer winter-specific services
Why stop at storm care? There are many other winter-specific services your tree maintenance company can provide if you’re up to it. Snow removal and Christmas tree disposal are two great additive options you should consider adding to your menu of services during the wintertime. For the former, your organization’s truck can easily change into a snow plow with the simple attachment of a snow-clearing edge!
The Christmas tree disposal services speak for themselves. Did you know that Americans buy 25-30 million real Christmas trees every year? Once the holidays are over, it can be tedious and difficult for families to remove the trees themselves. Help them do it!
4. Use a trusted lead generation service like conXpros
Not all lead generation companies are created equally. If you’re going to be investing in lead generation, make sure you’re vetting your chosen lead source for the following factors. A good lead generation service will:
- Offer exclusive leads
- Have excellent customer service
- Not charge start-up fees or make you sign contracts
- Phone verify leads
- Have a lead credit policy that benefits you, not them
At conXpros, we deliver an exceptional customer experience to home improvement contractors by developing strong relationships, offering exclusive leads, and providing quality opportunities through online lead generation. Check out our process and our game-changing lead credit policy.
We hope you found some of these tips helpful! For more home improvement sales tips, check out our Sales Tip Center. conXpros can also help your tree maintenance business generate more leads with our trusted lead generation system. Learn more about our lawn maintenance leads here and get started with us today!