Creating urgency with a prospective buyer is often the largest hurdle salespeople fail to overcome. Little can be more frustrating to a salesperson than having delivered a masterful presentation, answered questions confidently, and remained passionate throughout the process, yet the result is push back from the prospect.
As a business owner in the home improvement & home services industries, you are consistently faced with important decisions. Typically, those decisions are fueled by profit and loss analysis and revenue data. However, there are more challenging choices we must make while trying to navigate the covid-19 crisis to the best of our abilities.