Top Online Marketing Tips for Home Improvement Lead Generation

If you own a home improvement or serviced-based contracting company, odds are you’re going to have to add marketing to your list of skills after entrepreneurship.  Just like any other business, marketing plays a huge role in getting your home improvement company in front of your ideal target audience.  Besides word of mouth, which is … Read more

Sales vs. Reputation Management: Utilizing Technology at the Intersection

The Importance Of Your Online Reputation The importance of having an online reputation management process in place is undeniable. In today’s world of mass digital media, 90% of your prospective customers make buying decisions based on reviews and online mentions of your business. Digital reputation management is the process of monitoring, identifying, and influencing your … Read more


Whether you are an experienced contractor or a novice house flipper, you may have wondered about the best ways to market your work. Undoubtedly, the most important aspect of marketing is being able to showcase the actual house flip before and after you did your magic.

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Unlike the “old days”, where homeowners asked neighbors for referrals, in today’s internet driven world, customer reviews pave the path to your success. This new form of social proof is essential to home improvement pros. Ensuring sure you get quality and quantity reviews is worth your time and effort. This article will highlight some key elements of helping your company stand out from the competition.