If you want to stay ahead of your competition in the window industry, you have to keep up with the trends. Expertise in window installations alone won’t cut it; you have to know what styles are on the rise. Homeowners want someone who is up to date with the latest trends and best options. If … Read more
For home improvement professionals in the gutter service industry, getting leads is one thing, but turning them into bottom-line revenue for your business is another. No matter how well-planned your marketing strategy is or if you’re generating a ton of leads from advertising, you still need to know how to successfully close a deal. As … Read more
Sales is a skill. Some are good at it, some could use some work. But that’s what’s great about sales! It can be taught. Yes, some people are naturally good at smooth-talking their client into closing a deal, but there are certain skills you can obtain to turn you into an award-winning salesperson! Home improvement … Read more
In every kind of industry— a winning sales team is one of the core factors of success. In addition to having an excellent offering and investing in marketing, sales is one of the critical pillars to your home improvement company’s success. So if you’re a home improvement pro, how do you build a strong sales … Read more
Properly measuring your sales performance is essential for driving growth within your business. Usually, companies stick to measuring common key performance indicators (KPIs) such as goal achievement and quota attainment. But if you’re in sales, you know that these aren’t the only important indicators you should be monitoring. If you are looking to better measure … Read more
For home improvement pros, business as usual isn’t only about generating leads and doing the work for your clients. It’s also about building a repeatable sales process that ensures profitability throughout the year. Here are some questions you should be asking yourself: How many deals do you close each month? What’s your average revenue? What … Read more
Sales. No matter the industry you’re in, it’s an inevitable part of your day-to-day as a business owner or entrepreneur. As home improvement professionals, you’re constantly trying to sell your business and capabilities to homeowners. And when it comes to their home, they need to know they can trust you. Credibility, which is aided by … Read more
When it comes to sales, there are a variety of different tactics, tips, and tricks you can use to your advantage to close the deal. But many salespeople rely on one important thing: Psychology. When selling, it’s crucial to not only understand who your customers are but also what motivates them to spend their money. … Read more
What is Customer Centricity? Customer centricity means putting the customer first and at the center of everything that you do. You might think to yourself, “That’s easy – I can do that.” But is it really that simple? Being customer-centric entails more than just saying the customer is top of mind. It is about truly … Read more
The Importance Of Your Online Reputation The importance of having an online reputation management process in place is undeniable. In today’s world of mass digital media, 90% of your prospective customers make buying decisions based on reviews and online mentions of your business. Digital reputation management is the process of monitoring, identifying, and influencing your … Read more