Properly measuring your sales performance is essential for driving growth within your business. Usually, companies stick to measuring common key performance indicators (KPIs) such as goal achievement and quota attainment. But if you’re in sales, you know that these aren’t the only important indicators you should be monitoring. If you are looking to better measure … Read more
If you own a home improvement or serviced-based contracting company, odds are you’re going to have to add marketing to your list of skills after entrepreneurship. Just like any other business, marketing plays a huge role in getting your home improvement company in front of your ideal target audience. Besides word of mouth, which is … Read more
What is Customer Centricity? Customer centricity means putting the customer first and at the center of everything that you do. You might think to yourself, “That’s easy – I can do that.” But is it really that simple? Being customer-centric entails more than just saying the customer is top of mind. It is about truly … Read more
You only have 7 seconds to make a first impression. As a home improvement or home services professional, you must make every second count.
The value of a home improvement lead is in the eye of the beholder. Just like with beauty, the value of a lead is also subjective.
There is a myth… size matters. This may be the case in some aspects of life, but not when it comes to the success of a home improvement company.
If you are not providing your customers a modern, clear and detailed estimate, you are likely losing bids to your competition.
How many hats do you wear? If you are like most small business owners the honest answer will likely be “too many to fit on my head”.
Most salespeople fail to get referrals from their existing customer base for a variety of reasons. However, most fit into one of the primary reasons: Fear of rejection/hearing “no”, waiting too long
Most home improvement pros are constantly on the go. Early to rise, on the road or a job site all day, deadlines to meet, get what sleep you can, rinse & repeat. Often the routine forces us to neglect the self-care department of life. Grab a quick and not so healthy bite on the way to a job or meeting, pound a supersized highly caffeinated coffee or energy drink, pull 10+ hour days 6 or even 7 days per week. It is a grind, even on those with superhero stamina and energy, both physically and mentally.