Most home improvement pros are constantly on the go. Early to rise, on the road or a job site all day, deadlines to meet, get what sleep you can, rinse & repeat. Often the routine forces us to neglect the self-care department of life. Grab a quick and not so healthy bite on the way to a job or meeting, pound a supersized highly caffeinated coffee or energy drink, pull 10+ hour days 6 or even 7 days per week. It is a grind, even on those with superhero stamina and energy, both physically and mentally.
I have worked with home improvement companies for close to 15 years. The number of contractors that forget the importance a first impression has on their ability to win more jobs, never ceases to amaze me. Whether it is the way they answer the phone, the email address they use, or the choice of attire, often contractors drastically reduce their chances of success. Although you may feel professional, if you do not look professional, your customers may be judging you unfavorably. In business, often judgements of the book are made by the cover.