HOME IMPROVEMENT CONTRACTORS: HOW TO MAKE A WINNING FIRST IMPRESSION
You only have 7 seconds to make a first impression. As a home improvement or home services professional, you must make every second count.
Business tips
THE VALUE OF A LEAD IS IN THE EYE OF THE BEHOLDER
The value of a home improvement lead is in the eye of the beholder. Just like with beauty, the value of a lead is also subjective.
VIDEO: SIZE DOESN’T MATTER… WHEN PRESENTING YOUR HOME IMPROVEMENT COMPANY AS A PROFESSIONAL
There is a myth… size matters. This may be the case in some aspects of life, but not when it comes to the success of a home improvement company.
HOW TO PROVIDE ESTIMATES THAT WIN MORE JOBS
If you are not providing your customers a modern, clear and detailed estimate, you are likely losing bids to your competition.
WEARING TOO MANY HATS CAUSES TOO MANY PROBLEMS
How many hats do you wear? If you are like most small business owners the honest answer will likely be “too many to fit on my head”.
The Art of Successfully Asking for and Receiving Referrals
Most salespeople fail to get referrals from their existing customer base for a variety of reasons. However, most fit into one of the primary reasons: Fear of rejection/hearing “no”, waiting too long
Healthier You, Healthier Business
Most home improvement pros are constantly on the go. Early to rise, on the road or a job site all day, deadlines to meet, get what sleep you can, rinse & repeat. Often the routine forces us to neglect the self-care department of life. Grab a quick and not so healthy bite on the way to a job or meeting, pound a supersized highly caffeinated coffee or energy drink, pull 10+ hour days 6 or even 7 days per week. It is a grind, even on those with superhero stamina and energy, both physically and mentally.
REACH OUT AND SEND SOMEONE A TEXT
If you are not already utilizing text messaging as a means of communicating with your potential customers…shame on you!
I am an “old-school” guy. I fought the iPhone revolution until I finally succumbed …
EVERY LEAD MATTERS: THE 3 CALL TYPES & THEIR VALUE
Not all customer inquiries are created equal, but the common quality they all share is that they all have a value. Because there is value to each type of call, you must treat them as an opportunity…a valuable one!
YOU ONLY GET ONE CHANCE AT A FIRST IMPRESSION!! (5 TIPS TO MAKE YOURS COUNT)
I have worked with home improvement companies for close to 15 years. The number of contractors that forget the importance a first impression has on their ability to win more jobs, never ceases to amaze me. Whether it is the way they answer the phone, the email address they use, or the choice of attire, often contractors drastically reduce their chances of success. Although you may feel professional, if you do not look professional, your customers may be judging you unfavorably. In business, often judgements of the book are made by the cover.