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The X Factor: The Importance Of A Sales Process

sales process   Summary:  In this episode, Ari Greenbaum interviews Chris Michel, author of “The Red Chair Experience,” to talk about what a sales process is, why it’s important, and how to use one to close more deals. Stream it here: Apple Podcasts Spotify Deezer Stitcher Transcript: Ari: Welcome to The X Factor, A Home … Read more

How to Leverage CRMs to Grow and Nurture Your Customer Base as a Home Improvement Contractor

Today, it is becoming increasingly more popular for home improvement professionals to use CRMs, or customer relationship management software to streamline their sales process. While this is an excellent way to collect and record your sales data, it is also excellent for streamlining your communication with potential and current customers. The risk of not having … Read more

How home improvement pros can leverage social media to improve their customer service

No matter your business’s industry, every company should strive to provide the best customer service possible. But this is especially true for those in the home improvement service industry. As a home improvement pro, you know that your business’s success relies on providing excellent customer service. Now, with the amount of time people spend using social … Read more

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The X Factor: Masterfully Presenting Your Product/Service

Summary: Ari Greenbaum interviews Anthony D. Potts, President of Replacement Window Center of Middle TN, as they talk about the steps it takes to master your sales presentation, the different methods you can use, and what you should and shouldn’t do. Stream it here: Apple Podcasts Spotify Deezer Stitcher Transcript: Ari: Hey, welcome to The … Read more

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Top Trending Roofing Styles That Homeowners Are Looking For Right Now

Roofing is a very important element of house design; after all, it’s one of the first things people see when they look at a house! Homeowners are looking to partner with contractors that can provide high-quality services that will last for years to come and be aesthetically pleasing. So to get a leg up on … Read more

4 Key Pieces of Advice for Home Improvement Pros When Offering Gutter Services

For home improvement professionals in the gutter service industry, getting leads is one thing, but turning them into bottom-line revenue for your business is another.  No matter how well-planned your marketing strategy is or if you’re generating a ton of leads from advertising, you still need to know how to successfully close a deal.  As … Read more

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THE 5 HABITS OF EXCELLENT SALESPEOPLE AND HOW YOU CAN USE THEM TO GROW YOUR HOME IMPROVEMENT BUSINESS

In the world of home improvement, it is very competitive to win leads. In a market oversaturated with home improvement experts of all kinds, who are the guys winning the leads? And why? The great salesmen are! That’s right. Most of the time, people hire home improvement professionals that have the right energy, take the … Read more

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5 Steps to Building Your organic Marketing Strategy to Market Your Home Improvement Business

If you own a home improvement or serviced-based contracting company, you know just how important it is to market your services online. Without it, you wouldn’t have the lead pipeline it takes to keep your business afloat! Most paid marketing tactics can get pretty pricey though. If only there were a way to market your … Read more