sales process Summary: In this episode, Ari Greenbaum interviews Chris Michel, author of “The Red Chair Experience,” to talk about what a sales process is, why it’s important, and how to use one to close more deals. Stream it here: Apple Podcasts Spotify Deezer Stitcher Transcript: Ari: Welcome to The X Factor, A Home … Read more
Today, it is becoming increasingly more popular for home improvement professionals to use CRMs, or customer relationship management software to streamline their sales process. While this is an excellent way to collect and record your sales data, it is also excellent for streamlining your communication with potential and current customers. The risk of not having … Read more
No matter your business’s industry, every company should strive to provide the best customer service possible. But this is especially true for those in the home improvement service industry. As a home improvement pro, you know that your business’s success relies on providing excellent customer service. Now, with the amount of time people spend using social … Read more
Summary: Ari Greenbaum interviews Anthony D. Potts, President of Replacement Window Center of Middle TN, as they talk about the steps it takes to master your sales presentation, the different methods you can use, and what you should and shouldn’t do. Stream it here: Apple Podcasts Spotify Deezer Stitcher Transcript: Ari: Hey, welcome to The … Read more
If you’re a siding contractor, you know just how seriously homeowners can take this large of a project. Siding involves the entire exterior of the home, so it’s fair for homeowners to have a number of questions to ease their minds. With such a large project comes a big pair of shoes to fill. Like … Read more
Roofing is a very important element of house design; after all, it’s one of the first things people see when they look at a house! Homeowners are looking to partner with contractors that can provide high-quality services that will last for years to come and be aesthetically pleasing. So to get a leg up on … Read more
For home improvement professionals in the gutter service industry, getting leads is one thing, but turning them into bottom-line revenue for your business is another. No matter how well-planned your marketing strategy is or if you’re generating a ton of leads from advertising, you still need to know how to successfully close a deal. As … Read more
In the world of home improvement, it is very competitive to win leads. In a market oversaturated with home improvement experts of all kinds, who are the guys winning the leads? And why? The great salesmen are! That’s right. Most of the time, people hire home improvement professionals that have the right energy, take the … Read more
Your customers are the foundation of your home improvement company, which is why it’s critical to pay attention to how they connect with your brand. Don’t only engage with them when you want their business; find ways to show them you care regularly. It’s one thing to close a deal and get a new client, … Read more
If you own a home improvement or serviced-based contracting company, you know just how important it is to market your services online. Without it, you wouldn’t have the lead pipeline it takes to keep your business afloat! Most paid marketing tactics can get pretty pricey though. If only there were a way to market your … Read more