If you have a landscaping business, you know just how much trial and error it takes to have a successful one! So if you want to continue on the trajectory of success, your team will have to innovate reliable ways to get more leads and avoid making serious mistakes that can compromise your business.
At conXpros, we are very familiar with the landscaping business industry! In this article, we’ll share our insights on the mistakes you should avoid making in your landscaping business.
1.Not managing your cash flow
If your landscaping business is small, you need to ensure you’re not running into cash flow problems early on in its conception. That means you’ll need to tackle money management head on. Profitability isn’t all about generating revenue. It’s about writing estimates and making payroll, too.
Before deciding on your estimates, make sure your quotes aren’t too low or too high. If you go too low, you risk losing money in your business. But if you go too high, you risk losing out to the competition. Do research on what other landscapers are charging for similar services. Or, read our blog on how to provide a winning estimate.
Additionally, make sure you’re considering the other expenses of your business, such as your phone line, website, office space, time management software, and equipment. Ensure that your revenue coming in is enough to cover these expenses as well as your time.
2. Not marketing
The good news is landscaping is in high demand. But the bad news is the market is saturated. How do you stand out from the rest? MARKETING!
Marketing is how you gain brand recognition and ultimately acquire more customers. It can also be an excellent way to retain your current customers. In fact, most landscaping businesses get their business from repeat customers!
If you have more money than time, consider investing in a small marketing agency to craft and execute a marketing plan for your business. If you have more time, consider hashing out those details and promoting your business online by yourself.
If you want to grow your landscaping business, you’ll have to define what makes your business better than the rest, and to make sure that information is clear on your website, social media channels, search engine results, and more!
3. Cutting costs on tools
The best way to provide high-quality work is to invest in high-quality tools. Though it may be a tall cost upfront, this is a necessary investment you should make for the long-term success of your landscaping business.
Cheaper equipment might look like a better deal, but the potential of breakdown might end up costing you much more in the long run. If you want to save money without compromising on quality, consider renting bigger items that you don’t need as often. You can take time filling your roster of supplies rather than doing it all at once.
4. Ignoring safety protocols
The home improvement industry can be a profitable one, but there are also many safety risks. The landscaping industry is a prime example of this. When it comes to safety, it isn’t just about following rules. It’s about creating a work environment that earnestly considers avoiding getting serious cuts or amputations, electrocuted, muscle strains and injuries, hearing loss, eye damage, and beyond.
Integrate safety into the workplace of your landscaping business. Make sure safety protocols are simple, clearly communicated, and agreed to by everyone working for you. Always set an example by using your safety equipment and enforcing your safety rules strictly. The risk can cost your business, or worse, someone’s quality of life.
5. Not increasing your prices
This year more than over, the talk of inflation is becoming more topical to all of us, especially if you have a landscaping business. That means that the annual costs of maintaining your landscaping business are increasing. In order to stay profitable, you’ll have to adjust your pricing model every year, otherwise, your profits will take a hit.
Don’t be afraid to know your worth and raise your prices when materials get more expensive. Your customers, if they’re the right ones, will understand the importance of raising prices for your landscaping business’s longevity. As long as you’re making your customers happy on a regular basis, and the quality of your service isn’t changing, they will be sure to accommodate this change seamlessly.
We hope you found some of these tips helpful! For more home improvement sales tips, check out our Sales Tip Center. conXpros can also help your landscaping business generate more leads with our trusted lead generation system. Learn more about our junk removal leads here and get started with us today!