In the home improvement industry, there’s no stronger way to generate leads than through referrals. Getting referrals is all about nurturing your clients, improving customer satisfaction, and getting them to spread the word about your services. The best part? Referrals are the lowest-cost way to advertise your home improvement services. Real customer recommendations are more … Read more
If you’re a home improvement pro, you know that “soft skills” and achieving customer satisfaction are nearly just as important to your business as hard skills. The common saying that “customer is king” rings true in every aspect. You are in business to serve the customer. You identified a need or problem that the customer … Read more
sales process Summary: In this episode, Ari Greenbaum interviews Chris Michel, author of “The Red Chair Experience,” to talk about what a sales process is, why it’s important, and how to use one to close more deals. Stream it here: Apple Podcasts Spotify Deezer Stitcher Transcript: Ari: Welcome to The X Factor, A Home … Read more
Today, it is becoming increasingly more popular for home improvement professionals to use CRMs, or customer relationship management software to streamline their sales process. While this is an excellent way to collect and record your sales data, it is also excellent for streamlining your communication with potential and current customers. The risk of not having … Read more
Summary: Ari Greenbaum interviews Anthony D. Potts, President of Replacement Window Center of Middle TN, as they talk about the steps it takes to master your sales presentation, the different methods you can use, and what you should and shouldn’t do. Stream it here: Apple Podcasts Spotify Deezer Stitcher Transcript: Ari: Hey, welcome to The … Read more
Summary: In this episode, Ari Greenbaum interviews Rachel Free, Director of Account Management at conXpros. They discuss how they can drive success with leads online with sales process, approach, and delivery tips! Stream it here: Apple Podcasts Spotify Deezer Stitcher Transcript: Ari: Hey, welcome to The X Factor: A Home Pro Sales Podcast. This podcast … Read more
For home improvement professionals in the gutter service industry, getting leads is one thing, but turning them into bottom-line revenue for your business is another. No matter how well-planned your marketing strategy is or if you’re generating a ton of leads from advertising, you still need to know how to successfully close a deal. As … Read more
Summary: In this episode, Ari Greenbaum interviews Dave Hansen of ClientTether, as they talk about how to effectively use a CRM to meet your sales goals. Stream it here: Apple Podcasts Spotify Deezer Stitcher Transcript: Ari: Welcome to The X Factor, a home pro sales podcast about all things sales to help Home Improvement pros … Read more
Properly measuring your sales performance is essential for driving growth within your business. Usually, companies stick to measuring common key performance indicators (KPIs) such as goal achievement and quota attainment. But if you’re in sales, you know that these aren’t the only important indicators you should be monitoring. If you are looking to better measure … Read more
If you own a home improvement or serviced-based contracting company, odds are you’re going to have to add marketing to your list of skills after entrepreneurship. Just like any other business, marketing plays a huge role in getting your home improvement company in front of your ideal target audience. Besides word of mouth, which is … Read more