If you have a junk removal business, you know just how seasonal the flow of leads can be! So if you want to maintain a consistent pipeline of junk removal work, your team will have to innovate reliable ways to get more leads and help grow the business.
At conXpros, we know all about the junk removal market and a little bit about marketing too! In this article, we’ll share our top tips for growing your junk removal business and getting more leads.
1.Set your junk removal business apart
What makes you stand out from the competition? The junk removal industry is a fairly saturated market, so you’ll want to find a way to set yourself apart. That unique identifier, or “unique value proposition” is exactly what it sounds like: a proposal about what makes your company stand out.
Before you craft your messaging and promote your business, identify what it is about your junk removal business that makes you stand out from the competition. By identifying your unique value, you give your leads the opportunity to gauge their interest in you more decisively.
A clear and effective unique value proposition draws the right leads in, and weeds the wrong leads out. So what does your junk removal business do differently? Is your team friendlier? Quicker to respond? Recycles junk for a cause? Make your business known for something!
2. Brand your trucks
Your junk removal business could be the best on the market, but if you don’t have brand awareness, you won’t get as many leads as the next guy. You can easily create awareness of your business by painting your junk removal truck! This is a simple but brilliant way to get more people talking about YOUR junk removal business and ultimately drive more referrals. Want to create even more brand awareness? Give your clients more branded swag in the form of pens, t-shirts, business cards, signage, and more!
3. Make sure your crew is professional and knows how to sell
If retention (and referrals) are important to your business (and they probably are), it’s important to hire the right people for customer-facing roles. We believe that it’s always a better idea to hire for attitude and train for skills. After all, empathy, a key ingredient in customer satisfaction, comes from within. At conXpros, this esteemed value is extremely important to our account management approach.
Additionally, your junk removal crew shouldn’t just excel in customer satisfaction, they should excel in sales! Your team should be more than employees; they should be ambassadors for your junk removal business.
4. Improve your website and run ads
Let’s face it: everyone is online! Having an awesome website for your junk removal business is going to be a key factor in promoting it. Now more than ever, most people are finding local businesses through search engines. So you need to make sure your website is easily found, mobile-friendly and links directly to forms of social media. Read our full blog on how to improve your website here. It is also highly important to manage your online reputation to keep getting good leads!
Once you’ve nailed your website down, launch targeted ad campaigns. We recommend using Google Ads— it’s a great way to get leads who are already “searching” for you to uncover your services. Set up your Google Ads to target keywords that align with your junk removal services in the specific area you’re located in.
5. Set up online bookings
The best way to get people to buy? Make it easy for them! If you have a great website that’s mobile friendly and simply displays your contact info, it still won’t be effective if you don’t have an online bookings feature. You’ll still lose out on a lot of business.
Customers these days like to conveniently set up services on their time and remotely without picking up the phone. So go get ‘em! Make sure your website has an online bookings feature.
We hope you found some of these tips helpful! For more home improvement sales tips, check out our Sales Tip Center. conXpros can also help your junk removal business generate more leads with our trusted lead generation system. Learn more about our junk removal leads here and get started with us today!