Category: Lead Generation

Not all customer inquiries are created equal, but the common quality they all share is that they all have a value. Because there is value to each type of call, you must treat them as an opportunity…a valuable one!

If you read my last article titled Fact or Fiction? You Should Expect to Close the Deal on the First Visit, you are probably wondering why I am now writing another article about following up. So, which one is it; should I be closing on the first visit or making follow up calls? The best answer is both! As much as I am a believer in the one-call-close, I am also a realist and know that not every potential customer can be made a client on the first call. There are some that require time and nurturing before they are ready to hire you.

As a home improvement pro, you are likely seeking the best lead source to supplement your business. If you don’t know what to look for, or how to use them effectively, you often waste both time and a lot of your hard-earned money. Providing you make an educated decision, you can utilize lead services without all the headaches and frustrations often associated with them. There are many factors that go into choosing the right lead source for your company. Here are some useful some tips when considering and finding the right lead generation company for you.

What percentage of leads do you make contact with? If you are like the majority of home improvement pros, one of the most frustrating and bewildering parts of online lead generation is making initial contact with the home owner that just submitted their request to be contacted. This common challenge is what leads many pros throw their hands in the air and outright give up on lead gen as a source of new business. Whether you are at this level of frustration or are just looking to improve your contact ratio, this article will provide you the tools, insights and evidence to help you overcome this massive hurdle.

HomeAdvisor (as well as the vast majority of lead gen companies) shares the lead with upwards of 4 local contractors using their service, and you are forced to go head to head with these companies. This manufactured competition forces you to price the jobs way below what you deserve to make and typically price jobs with other clients.