Written By Ari Greenbaum, co-founder of conXpros
Drives the Prices Down: HomeAdvisor (as well as the vast majority of lead gen companies) shares the lead with upwards of 4 local contractors using their service, and you are forced to go head to head with these companies. This manufactured competition forces you to price the jobs way below what you deserve to make and typically price jobs with other clients. I don’t know about you, but I wouldn’t want to share my kitchen remodeling, roofing, window replacement (or any trade type) lead with a multitude of other companies that can undercut my jobs and dictate my profits.
Dealing with Price Shoppers & Tire Kickers: People that are searching on HomeAdvisor, Thumbtack, and other similar services are the customers that are generally price shopping. They are not necessarily looking for top quality, but the cheapest services out there. These services program the home owner to desire contractors to compete for their business. Home owners that are looking for the best or ready to invest in quality right away, might never even visit these sites, they often just search Google for top companies.
Charged for Fraudulent Clicks or Bad Leads: You get charged for the click with Google AdWords regardless of the intent, and there’s a lot of fraudulent clicks going on out there that most business owners are not aware of, essentially getting charged for the clicks of spammers, bots & marketers. With HomeAdvisor, Thumbtack and the majority of lead generation services, you often get charged for very low-quality leads that you never had a shot at closing. Both of these scenarios chew up your ROI and lead to a lot of frustration.
(That last one is a pretty big one)
We created conXpros as a solution to these common problems. By putting you, the contractor, as priority number one, we solve these three top issues plaguing your business:
- Match your quality work with quality prices:We only offer exclusive leads, which means you are not being pitted against your competition from the word go. Rather, just like with any home owner you meet, there is organic competition, not your lead service creating it artificially. You can sell your services based on the value you bring and the prices that are matching the quality work you perform.
- Deal with value driven buyers:Of course, price matters, but to many home owners value trumps price and they are willing to spend more when they feel that they are receiving more. Unlike sites and landing pages that are geared towards price driven shoppers, we work with landing pages that create a different result. By design, encouraging a single exclusive referral to a top-quality pro, allows the home owner to seek other companies to receive quotes from and sets the table for the value driven customer. Say goodbye to penny-pinchers and say hello to quality driven checkbooks.
- Only pay for quality opportunities:Our philosophy is simple; we believe you should only be responsible to pay for genuine opportunities to offer your services. You will not pay for fraudulent clicks or poor-quality leads. It is either a real opportunity or you do not pay for it. Check out our industry disruptive approach to crediting of bad leads herefor more details.
Bottom line, there are solutions to the issues you and most home improvement pros experience regarding marketing and lead generation…conXpros
Give us a call at (800) 874-9133 to learn more about how we will help your company achieve the success it deserves!