Tag: Sales Coaching

Since the first month we opened our office, we implemented a community outreach program focused on giving of our time and/or monies to organizations and people less fortunate than ourselves. Of course, there is the altruistic aspect of this action, but I also push our staff to be as involved as possible for another important reason; to get in the habit of GIVING.

Likely, you are familiar with the age old saying in sales, “the prospect buys you not your product”. I believe in this statement 100%. If you are not already a believer, I suggest you continue reading and quickly adopt this FACT. It is important to understand the psychology behind this statement as opposed to just accepting it as fact. The basic principle is that people do business with people they can relate to. It is no different from how we choose our friends, significant other, or anyone we spend time with, the laws of attraction apply. With this understanding, we can now better understand the importance being yourself has in the world of sales. Prospects do not need extra reasons to say no or walk away from a deal, so it is imperative that we are real and genuine.

To become a successful sales pro, you must learn and work on your ability to ask the right questions and at the right time. This skill allows you to control the direction and flow of the selling process. Generally, a conversation between two or more people consists of a series of questions and answers, with the one asking the questions in control of the conversation.

There is no better place to begin the journey to success in selling than the skill of listening. You cannot become a top sales pro without the ability to listen.

In a recent blog post from May 22, titled Guiding your prospect to a clear “yes”, I focused on the skill of clarity of thought and speech. This article will focus on clarity done at the highest level, the art of conversation. I have searched far and wide for a definition of “sales process”. Much to my surprise, there are none!

The goal of this article is to help better understand the power of clarity of thought and clarity of speech. Once mastered, there is little to stand in the way of crushing your sales goals and metrics. This trait is not easy to acquire, but we all know that being successful takes hard work and dedication.

To be consistent one must understand what affects your thoughts, feelings, and actions. We are all faced with the increasing challenge of distractions the modern world presents us on a moment to moment basis. We are under constant barrage of potential influencers, but to achieve consistency you must insulate yourself from them. If it sounds challenging, you are correct, it is. No one will ever tell you that success comes easily, rather only through tremendous and consistent effort.

“Success is all about consistency around the fundamentals” (Robin Sharma-Writer and leadership speaker). Historically, there are few if any people that have achieved massive success and have done so without consistency. The concept of consistency is practically a super-human trait, as the ones that achieve it typically are well known leaders in their areas of expertise. People by nature are highly inconsistent.

We have already gained the understanding of what self-confidence means, and the general positive impact confidence has on our prospective buyers in the first 2 parts of this series. Now we will set our targets on the final piece of the puzzle, conveying our confidence to our prospect and turning them into clients. Confidence is delivered with 2 vehicles; body language & our words. Master these 2 and combine it with self-confidence, explosive results will follow!

Part 1 of this series focusing on confidence, we introduced the foundations of this important trait. As previously indicated, there are two aspects of confidence; self-confidence and projecting confidence on others. I briefly touched on the positive impact projecting confidence has and will add many tools to this in part 3 of this series. This article will exclusively tackle self-confidence, what it means and how to successfully achieve it.