There are over 600,000 lawn maintenance businesses in the United States, which means there are easily thousands of lawn maintenance businesses or more in your state alone. Because of the sheer saturation of the lawn maintenance market, it can be hard for each company to stand out from all these businesses.
Lawn maintenance businesses will need to rise above the status quo and turn their companies into one that is different from the rest of the competition— but how?
Luckily, there are many things, big and small, that lawn care maintenance businesses can do to distinguish themselves. In this article, we will discuss three of the most important practices your company should embody!
1. An awesome online experience
Let’s face it: The world is mobile and it’s digital. Having an awesome online experience is no longer just a nice-to-have, it’s practically the industry standard.
If you don’t have one, your lawn care maintenance company is far behind the 8-ball. But having an excellent online experience can certainly take your business to the next level.
At a basic level, your website is fast loading, easy to navigate, and clearly shares the information your customers usually ask for.
It should be easy for your customers to use your website, find your contact information, and get in touch with you. You can even add a live chat function for giving an immediate customer response. We do this at conXpros! There are several ways to improve your lawn maintenance website.
2. Attention to customer needs
Seems obvious, but it isn’t. Is customer satisfaction important to your lawn maintenance business? Are the principles of customer satisfaction embedded into your business practices?
A better way to figure this out is by answering the following question: How do you solve your customer’s problems?
You must pay attention to your customers’ needs. To get that information, you’ll need to listen. This applies to virtually every sales and business scenario in the home improvement space.
If your customers are unhappy, your staff should have the formal training and customer service skills needed to make unhappy customers feel better.
If your customers are having bigger problems around their homes, offer them larger solutions. If your customers need more time or space to make a decision, give them that time and space. Customer satisfaction is simple for home improvement sales pros as long as they’re attuned to their customers’ needs.
People buy from people they trust. So if you make customer satisfaction a priority with a couple of these tips…. You’ll surely be retaining more lawn maintenance customers in no time.
3. Clear marketing
If something’s different about your business… don’t let this be the best-kept secret. Clearly communicated offerings and a proactive customer service approach will always be a tried and true way to generate and retain customers.
What kind of specialized lawn maintenance services does your business provide? You can stand out as a business owner by showcasing the unique service options you provide and using clear, communicative online marketing strategies. Here are some examples:
- Garden design
- Commercial landscaping
- Lawn maintenance
- Landscape design
- Irrigation installation
- Waste disposal
- Holiday decor
A potential customer will appreciate the time you take to highlight the range of services you provide, particularly if it’s a niche offering.
We hope you found some of these tips helpful! For more home improvement sales tips, check out our Sales Tip Center. conXpros can also help your lawn maintenance business generate more leads with our trusted lead generation system. Learn more about our lawn maintenance leads here and get started with us today!