Written By Ari Greenbaum, co-founder of conXpros
The overwhelming majority of Home Improvement & Home Service companies have experienced poor to horrible results when purchasing contractor leads. It is the unfortunate and common reality that pros spend their hard-earned money with little or nothing to show for it in the end. I do not have the magic pill that will change your results overnight & lead generation companies for contractors are not going to work for everyone. However, the simple yet effective formula I share has proven to be a gold mine for a growing list of companies that currently use lead generation as a primary driver of growth in their contracting business. Just like anything valuable, it takes hard work and consistent effort to reap the same rewards for your business that so many other contractors experience daily.
Those already familiar with this blog know that the focus of the material shared is solely for your benefit. I have not and do not plan to plug our own Home Improvement Lead Generation services. Rather the tools and processes I am share will create success for anyone using contractor lead generation, not just clients of conXpros. The basis of the formula is derived from my own 13+ years’ experience working directly with home improvement companies and their lead generation efforts, ideas from some of the most successful people with contractor leads that I have come across, as well as personal experience running, winning & profiting directly from leads. In this introductory article, I will highlight the steps needed for success, then dive deeper into each step in articles to follow in this series over the next few weeks. Just like a recipe for a delicious dinner, you cannot skip any of the steps or ingredients. If so, you run the risk of an end result tasting nothing like described in the many 5 star reviews that first attracted you to the recipe. The same is true with the process essential to success with home improvement lead generation; follow the recipe for tasty results.
- Speed to lead: If you are not first, you are last!
- Call EVERY lead immediately
- Each passing second costs you money
- Show the client that you are eager to help
- Perfectly Persistent
- Make the second call within 10-15 minutes of the first call
- Send an email AND text
- Rinse & repeat
- Appointments with Purpose
- Exude enthusiasm
- Be knowledgeable & friendly
- Qualify for quality
- Never be first!
- Decision makers: requesting your presence
- Provide the WHY
- Come with confidence
- Understand the needs
- Solve the problem
- Why are you the best choice?
- Measuring up for Success
- Tracking metrics and results
- The numbers don’t lie
These 5 steps will change the results you see from working with any lead generation company for contractors. I have seen the differences in companies that follow the formula outlined above and those that do not. The returns are a night and day comparison. Whether using these tips to succeed with conXpros, or any other home improvement lead generating company, you will improve your results…guaranteed! I have yet to find a company that sticks to this process and fails with lead generation. You have my word that you will not be the first. Stay tuned for the next articles in this series, in which I will take deeper dive into each of the 5 steps of the recipe for success listed above. By learning and emulating the traits & actions of successful home improvement pros, together we will make contractor lead generation fun, profitable and a key part of your company’s growth.