If you own a home improvement or serviced-based contracting company, odds are you’re going to have to add marketing to your list of skills after entrepreneurship.
Just like any other business, marketing plays a huge role in getting your home improvement company in front of your ideal target audience.
Besides word of mouth, which is the best type of marketing, you need to learn how to market online.
Did you know that Google averages 40,000 searches every second, which equates to 1.2 trillion searches worldwide per year? (WP Forms)
Crazy, right? Being “unsearchable” causes you to lose out on a ton of opportunities! And with over 7 billion people in the world, there’s bound to be someone actively searching for and in need of your services.
Keep reading to learn about the top marketing tips you can implement online to generate more leads for your home improvement business.
- Web Design
Having a functional website is crucial before marketing your business online. Your website is usually the first impression a user gets from your company. And having a poorly designed or slow website can send users running.
Most people think that their website just needs a list of their services and contact information. But nowadays, that’s far from the case.
A website can have the power to turn visitors into clients, so it needs to list out all the information needed by your ideal audience to make an informed purchasing decision.
Why should they choose your home improvement company over your competitors? What makes working with you so special? Remember, you aren’t the only one who offers these types of services, so you need to convey the benefits your visitors will get when choosing to work with you and your website is the best place to do this.
For conXpros, we choose to highlight the top benefits of our service that makes our clients’ lives easier, such as our lead credit policy and our automated text follow-ups.
Helpful tip: Incorporate obvious call-to-actions such as “Call now.“ This tells users which action to take next and helps remove friction in moving them down the sales funnel.
Also remember to optimize for mobile. Mobile accounts for over 50% of all internet traffic! Mobile
- Search Engine Optimization (SEO)
Remember that stat we shared earlier about 40,000 searches every second on Google? That’s where search engine optimization, or SEO, comes into play!
If you aren’t familiar with SEO, SEO is essentially the process of helping a website or piece of content rank higher on search engines. SEO allows you to connect your business with those actively looking for businesses like yours.
Ranking for keywords that are relevant to your business like, “Roofing contractor in Atlanta, GA”, people will be more likely to visit your website to learn more.
Helpful tip: Utilize tools such as Google Analytics and Google Search Console to help you analyze traffic and site performance. These tools give you insight on the keywords that lead users to your site, errors or broken links, website views, bounce rates, etc.
- Email Marketing
More than usual, every visitor you get won’t be so inclined to work with you right off the bat. In fact, they might take the next few weeks or months to make a decision. And during this time they will be researching their options.
Email marketing is a great way to stay top of mind with your prospective clients and stay in contact with them while they are in the decision-making phase.
Create a newsletter and give people the option to sign up for it from your website. Use this to keep them updated with company news and share valuable information such as tips or helpful articles.
Helpful Tip: Segment your customer lists, or potential prospects, into unique categories. To send certain information to the right people at the right time, you can utilize segments to structure your email distributions. Automating this process can result in more effective lead generation while also lowering the chances of your email being marked as spam.
- Pay-Per-Click Advertising (PPC)
Another great way to stay top of mind with your prospective clients is through PPC, or pay-per-click advertising.
PPC allows you to reach your audience where they’re already looking, and get ahead of your competitors.
When optimizing for SEO, it can take some time before you start ranking for keywords. This is where PPC can come in handy. If you want to rank for “Carpentry contractor Georgia” but aren’t, you can run an ad using that search and link to your services page.
Helpful Tip: Consider using remarketing ads. Remarketing is a very cost-effective marketing strategy. The idea is simple: rather than reaching out to a new audience, you target customers who have previously visited your website.
Building your client base and generating new leads can be challenging but using online marketing strategies can make it a lot easier.
If you’re looking for extra support with generating quality leads. Feel free to schedule a meeting with us! We would love to talk about how we can help your business grow.