A recent survey from conXpros reveals that after pricing, 26 percent of homeowners cite online ratings and reviews as their primary influencer in selecting a contractor. The data underscores the significance of customer feedback in achieving a consistent flow of new leads.
Homeowner customer reviews should be a central focus in your marketing efforts for several reasons:
Online Visibility:
Positive feedback bolsters SEO, improving search engine rankings, visibility, and credibility.
Higher Revenue:
Studies show that for every 10 positive online reviews, you can gain a new customer. Consider reviews as a powerful, free marketing tool that attracts new leads to your business.
Customer Satisfaction:
Feedback highlights strengths and areas for improvement. Leverage this feedback to optimize your offerings and build stronger relationships with your clients.
HOW TO ASK CUSTOMERS FOR REVIEWS
While some homeowners may leave reviews unprompted, it’s essential to actively seek them. Here are effective ways to request reviews:
Natural Communication:
Integrate review requests into your communication at natural touchpoints, such as project completion or when seeking permission to share before/after photos on your website.
Office Posting:
Place a sign in your office encouraging customers to leave reviews, offering immediate feedback and addressing technology concerns for those with limited digital access.
Printed Flyers:
Provide customers with simple instructions on leaving a review through a small paper or card, accompanied by your contact information.
Follow-Up Email:
Send a post-project follow-up email with links to review platforms, reducing the chance of the request getting lost in paperwork.
Be specific in your request, guiding customers on how to share feedback, whether through email testimonials or links to review platforms.
LEVERAGING CUSTOMER REVIEWS IN YOUR MARKETING
Now that you’ve accumulated positive customer reviews, showcase them to a broader audience:
Social Media Posts:
Share compelling content on platforms like Facebook, Instagram, and Twitter, including before and after photos with brief project captions.
Website Testimonials:
Incorporate a testimonials section on your homepage, providing potential customers with social proof as they explore your company’s offerings.
Email Marketing:
Integrate customer reviews into your email messages to both current and potential customers, reinforcing your brand’s credibility.
Customer reviews are marketing assets. Implementing these strategies not only strengthens your brand but also contributes to the continual growth of your business. A robust online reputation, built on positive reviews, will serve as a driving force in attracting the customers your business needs to thrive.