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Episode 13 The X Factor A Home Improvement Sales Podcast conXpros

What Roofing Customers Are Looking For And How You Can Use This To Find More Roofing Leads

January 16, 2023

Roofing is an essential part of any home or commercial building, and keeping it in good condition is essential for both safety and curb appeal. As a roofing contractor, you know the importance of providing high-quality work and excellent customer service.

However, finding new leads and growing your business can be a challenge. In this blog post, we will explore what roofing customers are looking for and how you can use this information to generate more roofing leads for your business.

Roofing Leads

1.High-Quality Work:

One of the most important things that roofing customers are looking for is quality work. They want to know that their roofing contractor is experienced, skilled, and able to provide a high-quality job that will last for many years. This is why it is essential to have a portfolio of your work available for potential customers to see. 

This can include photos of completed projects, testimonials from satisfied customers, and information about any certifications or awards you have received. By showcasing your work, you can demonstrate your expertise and build trust with potential customers.

2. Excellent Customer Service: 

Another thing that roofing customers are looking for is excellent customer service. They want to work with a contractor who is responsive, easy to communicate with, and willing to go above and beyond to meet their needs. To stand out as a contractor who provides excellent customer service, make sure that you are always available to answer questions and provide updates on the progress of the job. 

Additionally, be sure to follow up with customers after the job is completed to ensure that they are satisfied with the work. By providing excellent customer service, you can not only attract new customers but also create loyal customers who will recommend you to their friends and family.

3. Licenses & Certifications:

Roofing customers are also looking for contractors who are licensed, insured, and have a good reputation. This is important to ensure that they are protected in case of any accidents or damages that may occur during the project. 

Make sure that your licenses, insurance policies, and any other credentials are up to date, and are easily accessible to potential customers. By being licensed, insured, and have a good reputation, you can establish credibility and trust with potential customers, which can lead to more roofing leads. You can find out what the roofing license requirements in your state are here.

4. Price:

Price is also an important factor for customers when choosing a roofing contractor. While it is important to provide high-quality work, it is also important to be competitive with your pricing. Be sure to do your research and find out what the average cost of a roofing project is in your area. This will help you to set prices that are fair and competitive. 

Additionally, be prepared to negotiate with customers and be able to justify your pricing. By being competitive with your pricing, you can attract price-sensitive customers who are looking for good value. Check out Episode 12 of our podcast, The X Factor, for all our tips on how to effectively price and value your services!

5. Reputation:

Finally, roofing customers are looking for contractors who are reliable and have good reputations. This means that you have to have a good track record of completing projects on time and within budget. Additionally, you should have good reviews and testimonials from satisfied customers. This can help to build trust and confidence in your ability to complete a high-quality job. 

By being reliable and having a good reputation, you can attract customers who are looking for a contractor they can trust. Check out our blog, “5 Ways to Manage Your Home Improvement Business’s Reputation,” for more tips here.


In conclusion, finding new roofing leads as a roofing contractor requires understanding what roofing customers are looking for. By focusing on quality work, excellent customer service, being licensed, insured, and having a good reputation, competitive pricing, and reliability, you can attract more roofing leads and grow your business. 

Additionally, by keeping your portfolio of work, testimonials, licenses, insurance policies, and other credentials up to date, you can set yourself apart as a contractor who is professional, trustworthy, and able to deliver on their promises. 

We hope you found some of these tips for roofing contractors helpful! For more home improvement sales tips, check out our Sales Tip Center.  conXpros can also help your business generate more roofing leads with our trusted lead generation system. Learn more about our lead categories here


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