Written by Zach Hansen
Finding painting leads can be challenging especially when you are starting out as a new business. There are so many things to focus on; however, acquiring continuous painting leads is crucial to keeping your business going. While it may seem overwhelming there are many ways to find painting leads both free and paid. Here are some of our helpful tips.
Ask for Referrals: If you did an excellent job for a client, don’t be afraid to reach out for a referral. Especially if you are just starting out, referrals are a great way to get new clients. After finishing a job, give the client your business cards and encourage them to hand them out to neighbors and friends. Word of mouth is one of the best methods of obtaining new clients and it’s free!
Utilize Social Media: Social Media is one of the best marketing resources available. Platforms like Facebook and Instagram are a great way to post photos and videos and engage with customers. Join a local Facebook group, share before and after photos, and offer seasonal promotions to followers.
Network: Don’t forget about your local network. The people in your community are your best source of support. Property managers, real estate agents, and other contractors are a great way to find new clients. Ask them if they have any clients who may need painting services. And lastly, attend local events. This is a great way to get in front of people and establish trust.
Reach Out to Old Clients: Return customers are always a reliable source of painting leads. You never know when someone might need work done and it never hurts to reach out and ask. If they don’t need work done then, they may in the future or have a friend who is in need of a painter. Regardless, you are reminding your customer of your business, which is always a good thing.
Sign up with conxpros: If you want expert help securing painting leads, sign-up with conxpros. We use a 7-point lead verification process to guarantee quality leads. Even better, our leads are exclusive for each conxpros customer and our game-changing lead credit policy makes sure you only pay for quality leads. Leave the lead prospecting up to us. Our trusted system matches you to homeowners in real-time.
Use Email Marketing: Email marketing is a very effective way to keep small businesses in touch with their customers. Services like MailChimp allow you to manage your clients and collect information about how to better reach your customers. Emails are a great way to keep your customers engaged in your business. This is a great place to incorporate a newsletter. You can include helpful painting tips or news of your business. The goal is to find ways to keep your people involved in your business.
Build a Website: A website is a way to establish a professional presence as a painter. Having a website makes it easy for clients to find out information about your business, see proof of your work and contact you. This is a great place to incorporate before and after pictures and showcase your skills. You can also use resources such as google my business to analyze data from your site to create targeted marketing campaigns.
Market Strategically: Marketing is largely about strategy. You may have your materials in place but it is how you use them which makes the difference. With your printed materials like yard signs and business cards, it is important to think strategically about how and when to use these. For example, it’s best to hand out business cards when you’re meeting a prospective client while the yard sign is better to leave after a completed job. Your crew’s uniform is also an unexpected but highly effective way to advertise. Place your logo and phone number in a legible place like the back of the shirt.