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August 17, 2020

Recorded and written By Ari Greenbaum, co-founder of conXpros

There is a myth… size matters. This may be the case in some aspects of life, but not when it comes to the success of a home improvement company. There are many things we can learn by observation. When you analyze larger home improvement or home services business, especially the national franchise operations such as Mr. Electric, Ace Handyman, 360 Painting, etc., there are a few things these companies all do exceptionally well. Every one of them understands the necessity to project a professional image to potential consumers. Projecting this professional image can be accomplished in a multitude of ways, but in this brief video I share some easy and simple ideas to help any small business (whether an owner/operator or small family business up to any size operation) accomplish this powerful and important image.

Here is a brief outline & summary of the ideas discussed in detail in this video post:

-The importance and value of professionalism and branding your business to homeowners

-What to avoid and what you should do when receiving or making phone calls with potential clients

-Dedicated business line vs. mixed business/personal numbers (some helpful links  Vonage BusinessGrasshopperRing Central)

-Proper voicemail greetings email as a tool to show professionalism & to appear like you “got it together” (some helpful links: G Suite from Google, AWS from Amazon)

-Dressing for success.. you, your staff, and your vehicles (some helpful links: Custom InkLogo Software, Rush Order Tees)

These all seem like simple concepts, however the high percentage of home improvement pros that do not actively focus on their professional image and company branding is astonishing. There are certain advantages that some people and businesses have over others. The ability to present your company as a professional and trustworthy option to homeowners is not one of them. By taking some time and spending a few dollars, you can easily win more jobs, even when competing with larger companies. Bigger is not always better!


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