As a business owner in the home improvement & home services industries, you are consistently faced with important decisions. Typically, those decisions are fueled by profit and loss analysis and revenue data. However, there are more challenging choices we must make while trying to navigate the covid-19 crisis to the best of our abilities.
If you have seen the recent Taraji P. Henson movie, What Men Want (2019), or the Mel Gibson movie What Women Want (2000), then you know the game changing advantage one gains by knowing what someone else is thinking. Although we do not have the magic formula that will allow you to literally read your customers minds, this article will offer up some powerful insights that will certainly help you feel like you know exactly what your customers want.