I author this article at an unprecedented time in global history which affects every human on the planet, the covid-19 pandemic. Although it is a perfect time to share about the concept of perspective and the power of positivity, the message is universal to any time and any person
As a business owner in the home improvement & home services industries, you are consistently faced with important decisions. Typically, those decisions are fueled by profit and loss analysis and revenue data. However, there are more challenging choices we must make while trying to navigate the covid-19 crisis to the best of our abilities.
The overwhelming majority of Home Improvement & Home Service companies have experienced poor to horrible results when purchasing contractor leads. It is the unfortunate reality and overwhelmingly common experience that pros spend their hard-earned money with little to nothing to show for it in the end.
The New year is upon us and there is no better time to set goals, make resolutions and prepare to put them into action. Often in business we primarily focus our goal setting and planning on numbers; sales volume, revenue, margin, profit, etc.