VIDEO: THE SECRET TO SUCCESS WITH LEADS… CALL THEM!
Unlike in the Field of Dreams, where “if you build it, he will come”, in home improvement, you can build it, but they will NOT come.
persistence
YOU HAVE MADE THE FIRST CALL, NOW WHAT?
You received a contractor lead and called the homeowner immediately. They did not answer, so you left a voicemail for them to call you back. You’ve done your part, right?
Persist to Persist
Often, I spend time thinking about my successes and failures in sales. As any sales pro with self-awareness will share, I found there are many deals I won due to what I did or didn’t do. I don’t have data to determine what percentage of my deals were the direct result of my sales ability & skill, but just like the deals I lost, I am responsible for most of my “wins”. In other words, it was not just dumb luck, rather using processes and skills that I know work.