The overwhelming majority of Home Improvement & Home Service companies have experienced poor to horrible results when purchasing contractor leads. It is the unfortunate reality and overwhelmingly common experience that pros spend their hard-earned money with little to nothing to show for it in the end.
Last month I shared a post highlighting the power that text messaging can have on your business. I shared some personal antidotes along with some practical applications for any home improvement pro. Shortly after posting, I was contacted by one of our clients, Phillip B. (Bowman & Sons Contracting), with some great feedback. He generously agreed to an interview to pick his brain and share some of the things that make him and his company highly successful with all customers, especially leads.
I have rarely met a successful sales pro that doesn’t have an ego. An ego can be positive, as it is all about the desire to be the absolute best. However, ego is often a massive stumbling block for sales people. Ego fuels the inability to listen, act or take direction because of pride. I have personally witnessed many sales people climb the mountain of success, only to reach the top and never reach the same heights again. I attribute this spike and decline most commonly to ego. An unchecked ego can and often is catastrophic.
I have worked with home improvement companies for close to 15 years. The number of contractors that forget the importance a first impression has on their ability to win more jobs, never ceases to amaze me. Whether it is the way they answer the phone, the email address they use, or the choice of attire, often contractors drastically reduce their chances of success. Although you may feel professional, if you do not look professional, your customers may be judging you unfavorably. In business, often judgements of the book are made by the cover.
Written by Ari Greenbaum, co-founder of conXpros If you have been following this blog, you are likely already aware of the importance speed plays into your results from leads (and customer inquiries in general). I previously shared suggestions to ensure high contact rates and success in regards to contacting potential customers in an article titled The … Read more