One of the most frequently asked questions posed by inquiring home improvement pros to any lead generation company is “how do you generate your leads?”.
If the answer is anyone other than YOUR COMPANY, it is time to re-evaluate the service or services you are currently working with.
There are many factors that Home Improvement & Home Service pros should consider when choosing the right lead generation company for their business.
Over the last 5 weeks I have shared the proven step by step processes that will deliver success with contractor leads. Today I offer the conclusion to this series.
You can be a beast with your efforts to make contact with your leads. Your contact rates can be awesome. However, if all you are doing is having conversations and not converting the conversations into appointments and jobs, are you really winning?
You received a contractor lead and called the homeowner immediately. They did not answer, so you left a voicemail for them to call you back. You’ve done your part, right?
The overwhelming majority of Home Improvement & Home Service companies have experienced poor to horrible results when purchasing contractor leads. It is the unfortunate reality and overwhelmingly common experience that pros spend their hard-earned money with little to nothing to show for it in the end.
Last month I shared a post highlighting the power that text messaging can have on your business. I shared some personal antidotes along with some practical applications for any home improvement pro. Shortly after posting, I was contacted by one of our clients, Phillip B. (Bowman & Sons Contracting), with some great feedback. He generously agreed to an interview to pick his brain and share some of the things that make him and his company highly successful with all customers, especially leads.
If you are not already utilizing text messaging as a means of communicating with your potential customers…shame on you!
I am an “old-school” guy. I fought the iPhone revolution until I finally succumbed …
Not all customer inquiries are created equal, but the common quality they all share is that they all have a value. Because there is value to each type of call, you must treat them as an opportunity…a valuable one!