Most home improvement pros are constantly on the go. Early to rise, on the road or a job site all day, deadlines to meet, get what sleep you can, rinse & repeat. Often the routine forces us to neglect the self-care department of life. Grab a quick and not so healthy bite on the way to a job or meeting, pound a supersized highly caffeinated coffee or energy drink, pull 10+ hour days 6 or even 7 days per week. It is a grind, even on those with superhero stamina and energy, both physically and mentally.
Written by Ari Greenbaum, co-founder of conXpros If you have been following this blog, you are likely already aware of the importance speed plays into your results from leads (and customer inquiries in general). I previously shared suggestions to ensure high contact rates and success in regards to contacting potential customers in an article titled The … Read more
Those that regularly read my blog posts already know that my primary mission is to help others succeed. Since founding conXpros, we have had the privilege of working with some amazing clients, many of which share the passion to not only improve their own business, but helping others to succeed as well. Stephen P. of Craftsmen Contractors in Lexington, KY is a prime example of one of these special individuals.
Sales makes the (business) world go-round. Every business relies on sales to drive revenue and growth. Regardless of your personal level of affinity towards sales, to every home improvement pro, it is the lifeblood of your business. In this article, I will share a plan that will turn yourself (or your sales team) into a well-oiled, deal closing, revenue generating machine.
As a business owner, what would your response be if you were informed that in the next year you could increase the productivity of your sales team by as much as 88%, and receive a return of 7x on the investment to do so? To make the scenario more intriguing, consider that your current sales management currently dedicates only 5% of their time and resources towards what is necessary to achieve these tremendous results. Would you hesitate to ask the obvious question, HOW??? Of course, you would, because the numbers just laid out for you are as real as death and taxes. The secret to growing your bottom line is typically already within your organization, it only needs to be uncovered and nurtured.
Before launching conXpros, I was an executive with a larger home improvement lead generation company. Often, I would use the service to find contractors for different projects/needs around my own home. In addition to meeting my own needs, I would gain a firsthand glimpse at the selling processes and approach of our clients as they contacted me and tried to secure my business. The information I gained was invaluable and many aspects of the what to do and not to do are shared with our clients here at conXpros through the blog or individual account managers directly. The following real-life experience will help you to better understand a critical error made by many in home sales “pros” and stop costing your company the profits you deserve.