ARE YOU FOLLOWING THROUGH OR JUST FOLLOWING UP?

If you read my last article titled Fact or Fiction? You Should Expect to Close the Deal on the First Visit, you are probably wondering why I am now writing another article about following up. So, which one is it; should I be closing on the first visit or making follow up calls? The best answer is both! As much as I am a believer in the one-call-close, I am also a realist and know that not every potential customer can be made a client on the first call. There are some that require time and nurturing before they are ready to hire you.