You can be a beast with your efforts to make contact with your leads. Your contact rates can be awesome. However, if all you are doing is having conversations and not converting the conversations into appointments and jobs, are you really winning?
In the selling profession we “pave roads” for our prospective clients. Just like the roadways we drive on, there are different routes we can take, each route leads in a different direction.
Often, I spend time thinking about my successes and failures in sales. As any sales pro with self-awareness will share, I found there are many deals I won due to what I did or didn’t do. I don’t have data to determine what percentage of my deals were the direct result of my sales ability & skill, but just like the deals I lost, I am responsible for most of my “wins”. In other words, it was not just dumb luck, rather using processes and skills that I know work.
The contracting business is highly competitive when it comes to winning new customers. We have all experienced our fair share of winning and often, and equal or greater share of losing. My goal in this article is to share some personal experiences and offer suggestions that will prove that the answer to the question above is not only FACT, but we can remove the “should expect” and focus on “You should close the deal on the first visit.”
If you have seen the recent Taraji P. Henson movie, What Men Want (2019), or the Mel Gibson movie What Women Want (2000), then you know the game changing advantage one gains by knowing what someone else is thinking. Although we do not have the magic formula that will allow you to literally read your customers minds, this article will offer up some powerful insights that will certainly help you feel like you know exactly what your customers want.
Before launching conXpros, I was an executive with a larger home improvement lead generation company. Often, I would use the service to find contractors for different projects/needs around my own home. In addition to meeting my own needs, I would gain a firsthand glimpse at the selling processes and approach of our clients as they contacted me and tried to secure my business. The information I gained was invaluable and many aspects of the what to do and not to do are shared with our clients here at conXpros through the blog or individual account managers directly. The following real-life experience will help you to better understand a critical error made by many in home sales “pros” and stop costing your company the profits you deserve.